In the olden days, the word ‘subscription’ typically was applied to just magazines and newspapers. Today, that’s not the case. Americans are buying everything from meal kits to baby products to vitamins by subscription. A McKinsey & Company survey found:1
“Although streaming-media subscriptions have been popular for some time – 46 percent of consumers in our survey subscribed to an online streaming-media service…shoppers are now also turning to subscriptions for consumer goods…Male shoppers are more likely than women to have three or more active subscriptions – 42 percent versus 28 percent, respectively…”
In general, consumers pay monthly fees to receive goods or services that have tangible benefits. For instance, subscriptions may be appealing because they:1
Subscriptions have become popular among businesses and consumers. McKinsey reports the subscription market has grown 100 percent a year during the past five years.2
Recently, the business model was applied to automobiles. The pay-by-the-month car sharing service “…connects drivers to used cars at dealerships nationwide, bundling warranty, maintenance, roadside assistance, and optional insurance into one month-to-month, pay-by-app fee (from $150).”3
Remember, however, subscriptions can be a double-edged sword. On the one hand, they can help subscribers save time and money. For example, samples of beauty products eliminate wasteful purchases by helping consumers learn which items they prefer before they spend hours shopping and buy a full-sized product they don’t like.
On the other hand, subscriptions are ongoing and, while they may be economical choices, even small costs can add up over time. In addition, subscriptions often renew automatically – and they may go unused. Many people have paid gym memberships for months even when they’re not working out regularly. The same thing can happen with other types of subscriptions. Sure, it’s fun to open a box with a surprise inside. Just make sure the surprise – a book, a product, a pet toy, or something else – does more than clutter your home.
If you’re not sure how subscriptions are affecting your budget, it’s a good idea to review your monthly credit card bill and bank statement. If you’re spending more than you should, decide where to cut back.
Coleslaw is found alongside lemonade, hot dogs, and apple pies at many summer picnics. Like other ‘American’ foods, it immigrated to our great nation. Cabbage salad was a Dutch invention that arrived in the colony of New Netherland on the east coast of the United States in the 1700s.4
Easy Apple Coleslaw5
3 cups chopped cabbage (green, red, or mixed)
1 unpeeled red apple, cored and chopped
1 unpeeled green Granny Smith apple, cored and chopped
1 carrot, grated
1/2 cup red bell pepper, finely chopped
2 green onions, finely chopped
1/3 cup mayonnaise
1/3 cup brown sugar
2 tablespoons lemon juice, or to taste
In a large bowl, combine cabbage, red apple, green apple, carrot, red bell pepper, and green onions. In a small bowl, mix together mayonnaise, brown sugar, and lemon juice. Pour dressing over salad and toss. Refrigerate for 2 hours before serving.
In many parts of the world, women have yet to be accepted as equals in the workplace. It’s too bad because high levels of gender diversity – having both men and women on staff – have been shown to improve corporate performance.6 See what you know about women and work by taking this quiz.
When reading food labels, what do you look for? Many people look at serving size, calories, and calories from fat. Some focus on trans fats, which the Mayo Clinic reports increase bad cholesterol and lower good cholesterol.9
It’s also important to consider sugar.
For instance, a 20-ounce soda has about 65 grams of sugar. That’s good to know, but how much is it, really? The SugarStacks blog translates grams into sugar cubes, which have about four grams of sugar each. The results are quite startling. Drinking a 20-ounce soda is roughly the equivalent of ingesting 16 sugar cubes.10 The blog also translates sugar content into carrot equivalents. A 20-ounce soda provides roughly the same amount of sugar as 3 pounds of carrots.11
Fruit has a lot of sugar, too. Raisins are considered by some to be diet food because they’re sweet and have no fat.12 Raisins are sweet because they have a lot of sugar. One-quarter cup of raisins has about 30 grams of sugar. That’s about 7.5 sugar cubes or 1½ pounds of carrots.10
The American Heart Association recommends men consume no more than 37.8 grams of sugar (9.5 sugar cubes) per day and women limit sugar intake to 25.2 grams (almost 6.5 sugar cubes) per day. Despite these recommendations, the average American devours about 96.6 grams (about 24 sugar cubes) per day, reports the Center for Science in the Public Interest.13
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4 Young-Brown, Fiona. ‘A Culinary History of Kentucky: Burgoo, Beer Cheese and Goetta,’ 2014: https://s3-us-west-2.amazonaws.com/peakcontent/Peak+Documents/LN_3rd_Qtr_2018_Book-A_Culinary_History_of_Kentucky-Burgoo_Beer_Cheese_and_Goetta-Footnote_4.pdf)
7 https://www.economist.com/graphic-detail/2018/05/24/billions-of-women-are-denied-the-same-choice-of-employment-as-men (or go to https://s3-us-west-2.amazonaws.com/peakcontent/Peak+Documents/LN_3rd_Qtr_2018_TheEconomist-Billions_of_Women_are_Denied_the_Same_Choice_of_Employment_as_Men-Footnote_7.pdf)
This material was prepared by Carson Group Coaching. Carson Group Coaching is not affiliated with the named broker/dealer.